South of Metro | In order to outcompete others in your market, it might not be enough to just start spending more on your marketing than they’re spending. Sometimes, in order to achieve this, you need to find a way to outcompete them by being more creative than they are. This means using methods that they haven’t thought of or just using the same methods that they’re using in a new and out-of-the-box way. With that in mind and without further ado, here are the top five creative marketing strategies for your startup.
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Try storytelling
When it comes to your content marketing, you might want to start applying various storytelling techniques. For instance, by making your business a narrator, you’ll make it appear more human and more relatable. The next thing you need to understand is the fact that the customer is the hero of the story, which is why you shouldn’t make the mistake of putting your company in the central position of the content. People are always more interested in their point of view and what you can do for them, so make this story from that perspective.
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Engage in SEO
The next thing you need to do is invest in your SEO, thus increasing your organic search and the visibility of your enterprise. By doing this, you’ll make your enterprise easier to discover through independent research. You’ll also become a lot more persuasive. You see, by believing that this was their idea all along, you’ll make people be much more open towards your brand. Finally, in 2019, it’s pivotal that you invest in voice search SEO as well. This is due to the fact that more and more people use this feature on a daily basis.
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Go offline
Offline marketing is still an incredibly effective method of business promotion and there are several reasons for this. First, it generates value for your audience in a much simpler manner than your content marketing. A single post may offer an immense entertainment value or be quite informative to one person but completely uninteresting to the rest of your audience. Items like promotional hats, on the other hand, are free clothing items. Even if they don’t wear them around in public, they’ll be reminded of your brand every time they look at the printed logo on their surface.
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Guerilla marketing
The simplest way to describe guerilla marketing would be to say that it’s an offline method that benefits your online presence. It’s creative, it captures attention and it can help drive traffic and increase the renown of your brand. Think about it, an interesting piece of street art is something that people are going to take pictures of and then upload these pictures to their social media profiles. Provided that they can associate it with your brand, you might even earn yourself a tag or a hashtag. Needless to say, this directly increases your digital footprint.
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Attend industry events
The first thing you need to take into consideration when it comes to networking is the tradeshows that you can attend. The reason why trade shows are so great for networking is that they put you face to face with your customers, competitors and potential partners. Still, in order to get the most out of it, you need to come prepared. What this means is that you need a game plan, skilled staff and enough promotional materials (we’ve already discussed this one) to distribute amongst the interested audience. Most importantly, you need to have a goal heading in. This way, you can measure your performance against reliable metrics.
Conclusion
As you can see, you’re probably already applying the majority of these methods, which means that by adhering to the above-listed tips, you’ll merely enhance their effectiveness. The best thing about them is the fact that you probably have a way of integrating them into your already existent marketing strategy, even if some of them weren’t a part of it originally. Either way, your business gets to benefit through both exposure and raised brand awareness.
