• Designed with next-level technology in mind and inspired by observing astronauts weightlessly walking on the moon
• With a Wingtip Oxford silhouette, the ØriginalGrand Ultra incorporates enhanced cushioning, delivers instant fit, superior energy-return and an ultra-lightweight construction that all adds up to out-of-the-box all-day wear-ability
South of Metro| COLE HAAN ANNOUNCES THE LAUNCH OF ØRIGINALGRAND ULTRA| 18 June 2020, Singapore– Iconic American lifestyle brand Cole Haan once again disrupts the footwear market with the announcement of its latest line, the ØriginalGrand Ultra, in Singapore.
Following on the heels of the iconic ØriginalGrand, the leading men’s dress shoes that combine innovative technology with traditional craftsmanship, Cole Haan seeks to continue pushing boundaries in performance lifestyle, taking the next great leap in comfort and style with the launch of ØriginalGrand Ultra.
“Our weight on the moon is just 16.5% of what it is on earth. You could jump six times higher. You could hop off of a building and land softly. With this inspiration in mind, we knew we were delivering not just an evolution of one of our iconic dress shoes – but a Space Oxford built for the boardroom of the future,” said David Maddocks, Chief Marketing Officer & GM Business Development at Cole Haan.
The Wingtip Oxford from the ØriginalGrand Ultra collection incorporates enhanced cushioning, delivers instant fit, superior energy-return and an ultra-lightweight construction that all adds up to out-of-the-box all-day wear-ability. The shoes were developed with Cole Haan’s Grand36Ø Design & Engineering System, and a high-volume dual-densityGRANDFØAM footbed provides a soft initial feel, followed by plenty of energy return on each step the wearer takes.
An internal stretch bootie wraps the foot in a cosy, sock-like feel, while padding at the shoe’s tongue and heel ensures a great fit with no break-in required. Every component from the upper design to the foam density is optimised to reduce weight, making every step of a walk comfortable. In all, the ØriginalGrand Ultra delivers not just an evolution of an iconic dress shoe; it also revolutionises the way Oxfords are built for the boardrooms of the future.
TheØriginalGrand Ultra collection, together with the ØriginalGrand Lux Wingtip Oxford, will be available online at Star 360’s Lazada Mall, as well as Cole Haan Paragon and Suntec City stores. The two collections are priced between S$289 – S$359 and come with extended sizes.
In conjunction with Lazada’s Brand Mega Offer, Cole Haan will be offering a 20% discount on the ØriginalGrand Ultra collection on Star 360’s Lazada Mall. The promotion is valid from 18 June 2020 to 25 June 2020.
Local influencer Rio Tylor will be hosting the Brand Mega Offer Livestream via the Lazada mobile app on 19 June 2020 to introduce the latest ØriginalGrand Ultra collection.
