In the last few years, we saw so many small businesses being launched in New Zealand. These things might seem similar to large corporations that are already out there but there are some significant differences to keep in mind. One of these differences is small businesses’ inability to hire in-house experts in various fields. Just think about it – can a five-person startup afford to hire an employee who’ll be in charge of marketing? Probably not. This is why small businesses have to outsource and these are five things that are better left to the pros.
Let’s start with the one we already mentioned above. There’s no doubt marketing is an integral part of running a business, especially when you’re new and simply have to get noticed. However, there’s no point in hiring an in-house marketing expert if you still don’t have enough people who’re dealing with your day-to-day operations. You can give DIY marketing a go but with the competition in New Zealand being so stiff, it may be better to leave such an important task to the pros. There are experts out there who are specialized in business promotion and know exactly how to get your small business noticed.
Every business needs a website, simple as that. What’s not simple is setting up your website and making it work. If you want to be able to do it, you need to know a lot about coding. Moreover, you need to know how to keep your website up for your customers 24/7. If you have a background in coding, it might be a good idea to give creating a DIY website a go. On the other hand, if, like most business owners out there, you have no clue about coding, letting experts get the job done for you is a no-brainer.
Another aspect of running a small business that you might want to outsource is accounting. It may seem like a good idea to tackle accounting yourself but unless you have a background in it, it’s much better to leave it to the pros. Not only that accounting can take too much of your precious time but just a single mistake can have a big impact on your finances. The good news is that finding renowned accountants in Hawkes Bay shouldn’t be difficult and you’ll be able to focus on your core operations while letting them ensure you’re operating efficiently enough.
When running a small business, you really can’t afford to lose a single customer. With that in mind, offering a quality service is a must. Just think of it this way – a recent study has shown that 70 percent of the customer’s journey is dictated by how they feel they’re being treated. Since you can’t expect to have enough time to deal with every customer’s problem or complaint yourself, outsourcing is the way to go. You don’t even have to hire customer service experts from Hawkes Bay since all the interaction they’ll have with your customers will happen via phone, email or social media.
Social media management
You might think this one falls under the marketing section but it doesn’t. There’s much more to using social media than marketing. Sure, you need a promotional post here and there but using social media means you should be as active as possible. Since you, as the business owner, probably don’t have the time to do it and can’t afford to bring in a social media manager, outsourcing it may be a smart thing to do. That way, you can ensure your company’s social media pages are active which is exactly what your customers will ask from you.
Outsourcing plays a huge in running a small business, especially in your company’s early days. Start by outsourcing these five tasks and only think about bringing in-house experts once you’re able to take the company to the next level.