South of Metro | Holcim Philippines enhances masonry cement Holcim Wallright Prime for greater strength, versatile use | Leading building solutions provider Holcim Philippines, Inc. continues its product innovation drive with its masonry cement Holcim WallRight Prime reformulated with higher compressive strength for light structural applications.
Holcim WallRight Prime is enhanced to provide higher compressive strength to concrete while continuing to deliver superior performance for masonry applications such as better wall adhesion and workability, high water retention to prevent cracks, and smoother finish. Moreover, Holcim WallRight Prime will carry an Ecolabel mark to highlight it as a sustainable product with 30% lower carbon footprint than ordinary Portland cement. The new product will be initially available in Northern Luzon.
Holcim Philippines Senior Vice President and Head of Marketing and Innovation Ram Maganti: “Holcim WallRight Prime’s enhanced strength makes it a more versatile and superior masonry cement in response to our builders demand for products with wider application. This provides our customers greater value as they may now use this product as a good alternative to general purpose cement for light structures.”
Holcim WallRight Prime is the fifth new product that the company has released since December 2020 as part of its direction to innovate building solutions for specific applications. The new products also use fewer natural resources in line with the Company’s sustainability commitment to help the country build more with less. Holcim Philippines diversification of its product portfolio is also a key driver of differentiation and business performance.
The Company’s building solutions portfolio now includes multipurpose and ready-to use mortar Holcim Multifix, water-repellent cement Holcim Aqua X for increased concrete durability against moisture, Holcim AAC Block Adhesive for installing specialized wall blocks, and green general purpose cement Holcim ECOPlanet.
Forward Looking Statements
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About Holcim Philippines
Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.
With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.
Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2015 (Environmental Management System), ISO 9001:2015 (Quality Management System) and OHSAS 45001:2018 (Occupational Health and Safety Management System).
Holcim Philippines is a member of the Holcim Group, the world leader in the building materials industry present in
70 countries with over 70,000 employees.
Holcim builds progress for people and the planet. As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving circular construction as a world leader in recycling to build more with less. Holcim is the company behind some of the world’s most trusted brands in the building sector including ACC, Aggregate Industries, Ambuja Cement, Disensa, Firestone Building Products, Geocycle, Holcim, Lafarge and Malarkey Roofing Products. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready- Mix Concrete, Aggregates and Solutions & Products.Learn more about Holcim on www.holcim.com, and by following us on LinkedIn and Twitter.
External Relations Lead